Our locations:

Globally, there seems to be an increasing focus on the regulation of the marketing communications industry, and it isn’t any different in Nigeria. With a projected revenue of US$2 billion by 2025, the Nigerian advertising and digital marketing industry is expected to grow exponentially.

In Nigeria, the advertising industry is undergoing significant reforms through new regulations and policies aimed at optimising local capacity, increasing revenue, and ultimately maximising the post-Covid reality – which, to an extent – has accelerated the adoption of the digital economy.

In this report, we provide insights on the regulation of Ad businesses in Nigeria vis a vis some of the most recent market developments and regulatory reforms within the Ad space.

View full publication

Related posts

16 December 2024

Securing the Future: Trust as a Strategic Tool for Wealth Management
High-net-worth families and individuals in Ghana often manage diverse asset portfolios across multiple jurisdictions.

13 December 2024

Navigating Online Defamation: Jurisdictional Challenges in a Borderless World
This publication by Femi Oyewole, and Orji A. Uka, tackles the complexities surrounding the question of the jurisdictional competence of a court to hear online defamation claims brought against foreign defendants.

12 December 2024

Criminal liability for defamation in Nigeria: can companies be indicted for wrongful publications?
A business’s reputation is crucial for attracting clients and driving revenue, making its protection essential. However, as businesses struggle with the economic realities, some resort to defamation against competitors.